Demystifying Gen AI and the Impact on GBS Talent

Tuesday, March 24, 2026
11 AM ET | 3 PM GMT | 4 PM CET

Gen AI is no longer experimental; it’s becoming a competitive differentiator for global business services (GBS) organizations. Yet many leaders are still navigating uncertainty around where to invest, how to scale and what this means for their talent model.

In this thought leadership webcast, Juan Rodriguez will cut through the hype and focus on what matters most: where Gen AI delivers real business value, how leading organizations are adopting it and how GBS leaders should prepare their workforce for what’s next.

What you’ll gain from this session:

  • A clear, practical understanding of what Gen AI is – and isn't – and how it differs from traditional and predictive artificial intelligence (AI)
  • Three proven enterprise adoption models: embedded, native and domain-specialized Gen AI
  • Real-world GBS and finance use cases improving productivity, quality, and cost performance
  • A pragmatic perspective on risks, limitations and governance needed to scale responsibly
  • How Gen AI and emerging agentic AI models will reshape roles, skills, and talent strategies in GBS

This session is designed for GBS, finance, and transformation leaders looking to move beyond pilots and position their organizations and talent for sustained value creation.

Featured Speaker

  • Juan Rodriguez, Senior Director, Finance and GBS Executive Advisory,
    The Hackett Group®

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